ICOM CREATVE PORTFOLIO
- Corporate Identity
- Dudley Infracare Lift
- OPUS Conservatories
- Vectis
- APHC
- Shear Design
Identity/Vectis Online
VECTIS CORPORATE IDENTITY
Vectis wanted an identity that was impressive, strong and instantly recognisable, which is achieved through the use of the bold, thick font. To soften the heavy black type icom decided on creating a quirky extra element, in the format of a piece of fruit instead of the dot above the i, nicely representing ‘the fruits of your labour’, which fits well with what Vectis offer employees in the workplace.
The Vectis identity had to be used across many forms of media, from the website through to credit card promotional material. The simplicity of the identity allows it to be used successfully in whatever size the type of media calls for.