ICOM CREATIVE PORTFOLIO
Promotional/AC Nielsens
Members Pack
As a research company AC Nielsens were charged with obtaining the publics shopping patterns and habits. One of the main sources are their members groups.
In order to recruit members, a multi-facetted members pack was asked for. This would include a brochure, A5 guide book, bar-code cards, A4 installation sheets, rewards catalogue and various other promotional material (pens, keyrings eta)